Gravure printing is a high-quality printing process that uses engraved cylinders to transfer ink onto various surfaces. It is commonly used for printing magazines, packaging, and wallpaper. The engraved areas hold the ink, allowing for detailed images and vibrant colors. This method is known for its efficiency in producing large volumes of prints with consistent quality. Gravure printing can handle a wide range of materials, including paper and plastic, making it versatile for different applications. The process is often favored for long runs due to its speed and cost-effectiveness.