Grassroots activism refers to the efforts of ordinary people to effect change at the local level, often driven by a shared concern or issue. This form of activism emphasizes community involvement and mobilization, allowing individuals to advocate for their rights and influence decision-makers directly. Through various strategies such as protests, petitions, and community meetings, grassroots activists work to raise awareness and build support for their causes. This approach empowers individuals and fosters a sense of ownership over social issues, making it a vital component of democratic engagement and social justice.