"Grassroots" refers to a movement or initiative that originates from the local level, often driven by ordinary people rather than established leaders or organizations. These efforts typically focus on community issues and aim to create change through collective action, emphasizing participation and engagement from the ground up. Grassroots movements can be seen in various contexts, such as political campaigns, social justice initiatives, and environmental activism. They often rely on volunteers and community support to raise awareness, mobilize resources, and influence decision-makers, highlighting the power of individuals working together to effect change.