Goop is a lifestyle brand founded by actress Gwyneth Paltrow in 2008. It started as a weekly newsletter offering wellness tips, recipes, and travel advice, and has since expanded into an online shop selling beauty products, clothing, and home goods. The brand emphasizes a holistic approach to health and wellness. Over the years, Goop has gained both popularity and criticism for its promotion of alternative health practices and products. The brand has also launched a podcast and a Netflix series, further broadening its reach and influence in the wellness industry.