Google Cloud Platform (GCP) is a suite of cloud computing services offered by Google. It provides a range of tools and services for computing, storage, data analytics, and machine learning, allowing businesses to build and scale applications in a flexible and efficient manner. GCP enables users to access powerful infrastructure without the need for physical hardware. It supports various programming languages and frameworks, making it suitable for developers and enterprises of all sizes. With features like Google Kubernetes Engine and BigQuery, GCP helps organizations manage their data and applications effectively in the cloud.