Gonzo is a style of journalism that blends facts with fiction, often featuring the reporter as part of the story. This approach emphasizes a subjective perspective, allowing the writer to express personal opinions and experiences while covering events. The term is closely associated with the work of Hunter S. Thompson, who popularized it in the 1970s. In Gonzo journalism, traditional reporting techniques are often abandoned in favor of a more immersive and narrative-driven style. This can include vivid descriptions, humor, and a focus on the emotional impact of events. The goal is to engage readers on a deeper level, making them feel as if they are experiencing the story firsthand.