The "Golden Circle" is a concept developed by Simon Sinek that explains how successful leaders and organizations inspire action. It consists of three concentric circles: Why, How, and What. The innermost circle, Why, represents the core belief or purpose of an organization. The next circle, How, describes the unique processes or values that set them apart, while the outer circle, What, outlines the products or services they offer. By starting with Why, organizations can connect with their audience on a deeper level, fostering loyalty and trust. This approach encourages people to support a cause or brand because they resonate with its purpose, rather than just its offerings.