Seth Godin is an American author, entrepreneur, and public speaker known for his work in marketing and business. He has written several best-selling books, including Purple Cow and The Dip, which focus on innovative marketing strategies and the importance of standing out in a crowded marketplace. Godin is also the founder of Yoyodyne, one of the first online marketing companies. In addition to his writing, Godin is a popular speaker and has delivered numerous TED Talks, sharing insights on topics like leadership, creativity, and the changing landscape of work. He also runs a daily blog where he shares thoughts on marketing, business, and personal development.