"Go Red for Women" is a national campaign created by the American Heart Association to raise awareness about heart disease in women. Launched in 2004, the initiative encourages women to take charge of their heart health through education, lifestyle changes, and advocacy. The campaign promotes the importance of recognizing the symptoms of heart disease, which can differ from those in men. By wearing red and participating in events, individuals help spread awareness and support research aimed at improving women's heart health and reducing the impact of cardiovascular diseases.