A Global Business Unit (GBU) is a division within a company that operates on an international scale, focusing on specific products or services. GBUs are designed to leverage global resources and expertise to meet the needs of diverse markets. They often have their own management teams and strategies tailored to different regions, allowing for more effective decision-making and responsiveness to local demands. GBUs play a crucial role in multinational corporations, such as Procter & Gamble or General Electric, by facilitating coordination across various countries. This structure helps companies optimize their operations, enhance innovation, and improve customer satisfaction by addressing regional preferences and challenges.