Global Business Network (GBN) is a consulting firm that specializes in strategic planning and scenario analysis. Founded in 1987, GBN helps organizations anticipate and prepare for future uncertainties by exploring various potential outcomes. Their approach encourages companies to think creatively about challenges and opportunities in a rapidly changing global environment. GBN is known for its innovative methodologies, which include workshops and collaborative exercises. By engaging diverse stakeholders, GBN fosters a deeper understanding of complex issues. The firm has worked with various industries, including technology, finance, and healthcare, to enhance decision-making and strategic foresight.