Global brands are companies or products that are recognized and valued worldwide. They often have a strong presence in multiple countries and are associated with consistent quality and marketing. Examples include Coca-Cola, Apple, and Nike, which have established their identities across various cultures and markets. These brands typically invest in extensive advertising and branding strategies to maintain their global image. They adapt their products and marketing to meet local preferences while retaining their core identity. This approach helps them build customer loyalty and trust, making them influential players in the global economy.