George Lakoff is an American cognitive linguist and philosopher known for his work on the relationship between language and thought. He has significantly contributed to the fields of linguistics and cognitive science, particularly through his theories on how metaphors shape our understanding of the world. His book, Metaphors We Live By, co-authored with Mark Johnson, explores how everyday language reflects underlying conceptual frameworks. Lakoff is also recognized for his analysis of political discourse, particularly in the context of framing. He argues that the way issues are presented influences public perception and opinion. His insights have been influential in both academic circles and practical applications, such as political strategy and communication.