Geolocation techniques are methods used to determine the physical location of a device or user. These techniques can utilize various technologies, including GPS (Global Positioning System), which relies on satellites to provide precise location data. Other methods include Wi-Fi positioning, which uses nearby wireless networks to estimate location, and IP address tracking, which identifies a user's location based on their internet connection. These techniques are widely used in applications such as mapping services, ride-sharing, and location-based marketing. By accurately pinpointing a user's location, businesses can offer personalized services and improve user experiences.