Geolocation services utilize technology to determine the physical location of a device or user. This is commonly achieved through methods such as GPS, Wi-Fi positioning, and cell tower triangulation. These services are widely used in applications like navigation, local search, and social media. The data collected through geolocation services can enhance user experiences by providing personalized content and recommendations. For instance, when you search for nearby restaurants, geolocation services help deliver relevant results based on your current location, making it easier to find what you need quickly and efficiently.