A geographic market refers to a specific area where businesses offer their products or services. This area can range from a small neighborhood to an entire country or even a global scale. Companies analyze geographic markets to understand local demand, competition, and consumer preferences, which helps them tailor their strategies effectively. Understanding a geographic market is crucial for businesses like retailers, manufacturers, and service providers. By identifying the characteristics of a particular region, such as population density and income levels, companies can make informed decisions about pricing, marketing, and distribution to maximize their success in that area.