A generic brand refers to products that are not associated with a specific name brand but are instead marketed under a common label. These products often contain the same ingredients or features as their branded counterparts but are typically sold at a lower price. Generic brands are commonly found in categories like food, pharmaceuticals, and household items. Consumers often choose generic brands for their affordability, as they can provide similar quality to name-brand products without the higher cost. Retailers like Walmart and Costco frequently offer their own generic brands, making them accessible to a wide range of shoppers.