A game launch is the official release of a new video game to the public. This event often includes marketing campaigns, promotional activities, and sometimes special events to generate excitement among players. The launch can occur on various platforms, such as PC, consoles, or mobile devices, depending on the game's design and target audience. During a game launch, players can purchase or download the game, often accompanied by updates or patches to improve performance. Developers may also provide additional content, such as DLC (downloadable content), to enhance the gaming experience. Successful launches can significantly impact a game's popularity and sales.