GMTV (Good Morning Television) was a British breakfast television program that aired from 1993 to 2010. It was known for its mix of news, entertainment, and lifestyle segments, aiming to provide viewers with a lively start to their day. The show featured various presenters over the years, including Anthea Turner and Ben Shephard. The program was produced by GMTV Ltd and broadcast on ITV. It became popular for its engaging format and interactive viewer participation. In 2010, it was replaced by Daybreak, marking the end of its 17-year run in the competitive breakfast television market.