GMB, or Google My Business, is a free tool that allows businesses to manage their online presence across Google platforms. It helps businesses create and update their profiles, which can include essential information like address, phone number, hours of operation, and website links. This information appears in Google Search and Google Maps, making it easier for potential customers to find and connect with the business. By using GMB, businesses can also post updates, respond to customer reviews, and view insights about how customers interact with their listings. This tool is particularly beneficial for local businesses looking to attract nearby customers and improve their visibility in search results.