The Fusiform Face Area (FFA) is a region in the brain located in the fusiform gyrus, primarily associated with facial recognition. It plays a crucial role in identifying and processing faces, allowing humans to distinguish between different individuals. The FFA is particularly active when people view faces compared to other objects. Research has shown that the FFA is specialized for recognizing faces, even in complex visual environments. Damage to this area can lead to prosopagnosia, a condition where individuals have difficulty recognizing familiar faces. This highlights the FFA's importance in social interactions and communication.