Functional Beverages
Functional beverages are drinks that provide health benefits beyond basic nutrition. They often contain added ingredients like vitamins, minerals, probiotics, or herbal extracts that aim to support specific health goals, such as improved digestion, enhanced energy, or better hydration. Common examples include kombucha, energy drinks, and nutritional shakes.
These beverages are designed to cater to various consumer needs, making them popular among health-conscious individuals. Many brands market their products as natural alternatives to traditional soft drinks, emphasizing their potential to promote overall well-being. As a result, the functional beverage market has seen significant growth in recent years.