The term "Front-Office" refers to the part of a business that directly interacts with clients and customers. This area typically includes roles such as sales, marketing, and customer service. Employees in the front office are responsible for building relationships, generating revenue, and ensuring customer satisfaction. In financial institutions, the front office is crucial for trading and investment activities. It includes professionals like traders and investment bankers who engage with clients to execute transactions and provide financial advice. Their work is essential for driving the firm's profitability and maintaining a competitive edge in the market.