Friendly matches are informal games played between sports teams that do not count towards official standings or championships. These matches allow teams to practice, build teamwork, and assess player performance in a low-pressure environment. They are common in sports like soccer, basketball, and cricket. Typically scheduled during off-seasons or before major tournaments, friendly matches can also serve as a way to promote sports and engage fans. They often feature a mix of regular players and substitutes, giving coaches a chance to evaluate talent and strategies without the stakes of competitive play.