Frederick's of Hollywood is a well-known lingerie brand that was founded in 1946 by Frederick Mellinger. The company gained popularity for its innovative designs and bold marketing strategies, often featuring glamorous models and celebrity endorsements. It became a pioneer in the intimate apparel industry, particularly recognized for its push-up bras and sexy lingerie collections. The brand has a rich history in American fashion and has evolved over the years to include a variety of products, such as sleepwear and loungewear. Although it faced challenges in the retail market, Frederick's of Hollywood remains a significant name in the lingerie sector, appealing to customers seeking stylish and daring options.