Agent Provocateur is a British luxury lingerie brand founded in 1994 by Joseph Corré and Serena Rees. Known for its provocative designs and playful marketing, the brand aims to empower women through stylish and sensual lingerie. The company offers a wide range of products, including bras, panties, and sleepwear, often featuring bold colors and intricate details. Agent Provocateur has gained a reputation for its high-quality materials and craftsmanship, appealing to customers seeking both comfort and allure in their intimate apparel.