Fred and Betty Franzia are known for their significant contributions to the wine industry in the United States. They are the founders of Bronco Wine Company, which is one of the largest wine producers in the country. The company is recognized for its affordable and widely distributed wines, including the popular Two Buck Chuck brand. The Franzias have played a crucial role in making wine accessible to a broader audience. Their innovative marketing strategies and commitment to quality have helped reshape the perception of inexpensive wines. Today, the Franzia name is synonymous with value in the wine market.