Franzia is a popular brand of boxed wine known for its affordability and convenience. Founded in 1906, it offers a variety of wine types, including red, white, and blush options. The wine is packaged in a bag-in-box format, which helps preserve freshness and makes it easy to pour. The brand is particularly favored for social gatherings and casual occasions, as it provides a larger quantity of wine at a lower price compared to traditional bottles. Franzia has become a staple in many households, appealing to both casual drinkers and those looking for budget-friendly options.