Franchise Development is the process of expanding a business by allowing other individuals or companies to operate under its brand. This involves creating a franchise model, which includes guidelines, training, and support for franchisees. The goal is to grow the brand while maintaining quality and consistency across all locations.
The development process typically includes market research, identifying potential franchisees, and establishing legal agreements. Successful franchisors provide ongoing assistance, such as marketing strategies and operational support, to help franchisees thrive. This collaborative relationship benefits both parties, as franchisees gain a proven business model while franchisors expand their market presence.