A franchisor is a company or individual that grants the rights to use its brand, business model, and operational systems to another party, known as a franchisee. This arrangement allows the franchisee to operate a business under the franchisor's established name and guidelines, often in exchange for fees or royalties. Franchisors typically provide support to franchisees, including training, marketing, and ongoing assistance. This relationship helps franchisees benefit from the franchisor's experience and reputation, while the franchisor expands its brand presence and market reach without directly managing each location.