Forrester is a well-known research and consulting firm that helps businesses understand market trends and improve their strategies. They provide valuable insights into technology, customer experience, and digital transformation, guiding companies on how to adapt to changing environments. Their research reports and expert advice are used by organizations to make informed decisions and stay competitive. Founded in 1983, Forrester has built a reputation for its rigorous analysis and forward-thinking approach. They work with various industries, including technology, retail, and financial services, helping clients navigate challenges and seize opportunities in a rapidly evolving marketplace.