Forrest Mars Sr. was an American businessman born on March 15, 1904. He was the son of Frank C. Mars, the founder of Mars, Incorporated, a global confectionery and pet care company. Forrest played a significant role in expanding the family business, particularly in the development of popular candy products like M&M's. In addition to his work at Mars, Forrest Mars Sr. was known for his innovative marketing strategies and commitment to quality. He helped transform the company into one of the largest candy manufacturers in the world. He passed away on July 1, 1999, leaving a lasting legacy in the confectionery industry.