Font selection is the process of choosing typefaces for printed or digital text. It involves considering factors like readability, style, and the message you want to convey. Different fonts can evoke various emotions and associations, making it essential to select one that aligns with your content's purpose. When selecting a font, it's important to consider its legibility across different sizes and mediums. Common font categories include serif, sans-serif, script, and display. Each category serves different design needs, and using a combination of fonts can enhance visual interest while maintaining clarity in your message.