"Following" refers to the act of paying attention to or keeping track of someone or something, often in a social or digital context. In social media, for example, users can "follow" accounts to receive updates, posts, or content from those accounts in their feed. This allows individuals to stay connected with friends, influencers, or brands they are interested in. In a broader sense, "following" can also mean adhering to a set of guidelines, beliefs, or practices. For instance, people may follow a particular philosophy, such as Buddhism, or a leader, like Martin Luther King Jr., to align their actions and thoughts with those principles.