A focus group is a qualitative research method used to gather insights and opinions from a small group of people about a specific topic, product, or service. Typically consisting of 6 to 10 participants, these groups are guided by a moderator who facilitates discussion and encourages participants to share their thoughts and experiences. This method helps researchers understand consumer attitudes and preferences. Focus groups are commonly used in fields like marketing, product development, and social research. The feedback collected can inform decision-making processes, improve products, and shape marketing strategies, making it a valuable tool for businesses and organizations.