A flagship store is the main retail location of a brand, showcasing its products and values in a prominent way. These stores are often larger and more elaborate than regular outlets, designed to provide a unique shopping experience. They typically feature the latest merchandise, exclusive items, and innovative store designs that reflect the brand's identity. Flagship stores are strategically located in high-traffic areas, such as major cities or shopping districts, to attract a large number of customers. They serve as a marketing tool, enhancing brand visibility and allowing customers to engage with the brand on a deeper level. Examples include the Apple Store and Nike Town.