A flagship product is the most important or prominent item offered by a company. It typically showcases the brand's best features, quality, and innovation. This product often represents the company's identity and is used to attract customers, setting the standard for other products in the lineup. Flagship products are usually well-marketed and receive significant investment in research and development. For example, in the tech industry, a company's flagship smartphone, like the Apple iPhone or Samsung Galaxy, highlights cutting-edge technology and design, influencing consumer perceptions and driving sales for the entire brand.