Fjällräven is a Swedish outdoor clothing and equipment brand founded in 1960 by Åke Nordin. The company is known for its durable and functional products, including backpacks, jackets, and tents, designed for outdoor enthusiasts. Fjällräven emphasizes sustainability and environmental responsibility in its manufacturing processes. The brand's iconic product is the Kånken backpack, which was originally created for Swedish schoolchildren. Fjällräven uses materials like G-1000, a blend of cotton and polyester, to ensure longevity and weather resistance. The company is committed to promoting outdoor activities and a love for nature through its products and initiatives.