First Party Cookies are small pieces of data stored on a user's device by the website they are currently visiting. These cookies help the website remember information about the user, such as login details, preferences, and items in a shopping cart. This enhances the user experience by making interactions smoother and more personalized. Unlike Third Party Cookies, which are set by external domains, first party cookies are created and accessed only by the website the user is on. This means they are generally considered more secure and privacy-friendly, as they do not track users across different sites.