Film promotion refers to the strategies and activities used to generate interest and excitement for a movie before its release. This can include trailers, posters, social media campaigns, and interviews with the cast and crew. The goal is to attract audiences and encourage them to watch the film in theaters or on streaming platforms. Effective film promotion often involves partnerships with media outlets, film festivals, and influencers to reach a wider audience. Events like red carpet premieres and promotional tours help create buzz and engage fans. Overall, successful promotion is crucial for a film's commercial success and visibility in a competitive market.