Film marketing is the process of promoting a movie to attract audiences and generate interest before its release. This involves various strategies, including creating trailers, posters, and social media campaigns. The goal is to build excitement and awareness, ensuring that potential viewers know about the film and its release date. Key elements of film marketing include public relations, advertising, and promotional events. Film studios often collaborate with distributors to create targeted campaigns that reach specific demographics. Additionally, engaging with film critics and influencers can help generate buzz and encourage word-of-mouth promotion, which is crucial for a film's success.