Film advertising refers to the promotional activities designed to create awareness and interest in a movie before its release. This can include trailers, posters, social media campaigns, and interviews with the cast and crew. The goal is to attract audiences and encourage them to watch the film in theaters or on streaming platforms. Effective film advertising often utilizes various media channels to reach different demographics. For instance, a campaign might target younger audiences through platforms like Instagram and TikTok, while using traditional methods like television commercials to reach older viewers. Engaging content and strategic timing are crucial for success.