Festive programming refers to special television or radio content created to celebrate holidays or significant events. This programming often includes themed shows, movies, music, and live performances that resonate with the spirit of the occasion, such as Christmas, Hanukkah, or New Year's Eve. Networks and streaming services typically schedule these programs to attract viewers looking for entertainment that aligns with the festive atmosphere. Examples include holiday specials, parades, and countdown shows, which aim to enhance the celebratory mood and bring families together during these special times.