Fast Moving Consumer Goods
Fast Moving Consumer Goods, or FMCG, are products that sell quickly at relatively low cost. These items include everyday necessities like food, beverages, toiletries, and cleaning supplies. Due to their high demand and frequent purchase, they are typically found in supermarkets and convenience stores.
FMCG companies focus on efficient production and distribution to keep prices low and ensure product availability. The market for these goods is highly competitive, with brands constantly vying for consumer attention through advertising and promotions. This sector plays a crucial role in the global economy, influencing both retail and manufacturing industries.