Fan engagement refers to the ways in which organizations, particularly in sports and entertainment, connect with their audience. This can include activities like social media interactions, live events, and personalized content that encourage fans to participate and share their experiences. The goal is to create a strong community around a brand or team, fostering loyalty and enthusiasm. Effective fan engagement strategies often utilize technology, such as mobile apps and virtual reality, to enhance the fan experience. By providing exclusive content, behind-the-scenes access, and interactive opportunities, organizations can deepen their relationship with fans, making them feel valued and involved in the team or brand's journey.