Falerii Novi is an ancient Roman town located in central Italy, near the modern city of Faleria. Founded in the 241 BC, it served as a settlement for the Faliscans, an ancient Italic people. The town is known for its well-preserved ruins, including city walls, temples, and houses, which provide insight into Roman urban planning and architecture. The site was strategically positioned along important trade routes, contributing to its growth and prosperity. Excavations have revealed various artifacts, such as pottery and inscriptions, which help historians understand the daily life and culture of its inhabitants during the Roman period.