Face Theory is a social psychological concept that explains how individuals manage their self-image and social interactions. It focuses on the idea of "face," which refers to a person's social value or reputation in a given context. People strive to maintain their face and protect it from threats, which can arise from criticism, embarrassment, or social faux pas. In interpersonal communication, individuals often engage in "facework" to support their own face and that of others. This involves strategies like politeness, compliments, and avoiding confrontation. Understanding Face Theory can enhance communication skills and improve relationships by fostering respect and empathy among individuals.