FCUK, which stands for "French Connection United Kingdom," is a British fashion retailer known for its trendy clothing and accessories. Founded in 1972, the brand gained popularity for its bold advertising campaigns and distinctive logo. FCUK offers a wide range of products, including casual wear, formal attire, and footwear, appealing to a youthful audience. The brand is recognized for its edgy and sometimes controversial marketing strategies, which often incorporate humor and play on words. FCUK has expanded its presence internationally, with stores in various countries and a strong online shopping platform, making it accessible to a global customer base.