External influences refer to factors outside an individual or organization that can affect decisions, behaviors, and outcomes. These influences can include social norms, economic conditions, political events, and cultural trends. For example, a change in government policy may impact a business's operations, while shifts in consumer preferences can alter market demand. In addition to these broader factors, external influences can also come from media, peer groups, and family. These elements shape perceptions and attitudes, guiding choices in areas like fashion, food, and lifestyle. Understanding these influences is crucial for making informed decisions in various contexts.