Experiential Media refers to a form of media that engages audiences through immersive and interactive experiences. This approach often combines various elements such as virtual reality, augmented reality, and live events to create memorable interactions that resonate with participants on a personal level. By leveraging technology and creativity, Experiential Media aims to foster deeper connections between brands and consumers. It encourages active participation, allowing individuals to explore and engage with content in ways that traditional media cannot, ultimately enhancing brand loyalty and awareness.